Located in Wuliyuan high-tech industrial park, Jinjiang city and named HIWI Clothing Co., Ltd before, HIWI (China) Co., Ltd is a wholly foreign-owned enterprise of design, development, manufacture, and trade. Founded in 1997 and with registered capital of 8 million Hongkong dollars and an area of 94 mou, including more than 50,000 square meters of garden-type factory building, it has introduced over 1,000 sets modern and special equipment with a monthly production capacity of 150,000 pieces/sets. Under the cooperation and effort of its staff and based on the managerial idea of “quality first and credit upmost”, it is growing well and has gotten the highest public praise. In addition, it produces every kind of outdoor, sports and casual clothes, such as top-grade parka, cotton jacket, kids’ garment, casual clothing and sportswear, which are sold in many countries and regions, e.g. U.S.A., U.K., France, Germany, Italy, Spain, Hungary and other South American states. At present, in order to be integrated into the global market soon, to be ready for multisectoral operation and pursue the brand effect, it has brought in ISO9000/ISO14000 control system and got a certificate from international authority SGS in 2003.

In order to solve some practical problems appearing in its development, such as the lack of production capacity and local labor, poor large-scale production effect and high labor cost, it invested 50 million Hongkong dollars in establishing HIWI (Jian) Light Industry Co., Ltd, which has an area of 150 mou, in Jian city of Jiangxi province in 2004 and started business in February of the same year, mainly responsible for order production from head office and production operation of brands in the future, to relieve its working stress of giving so many order to others and improve its production capacity.

According to its international business policy and in order to carry out the strategy of brand operation in 2006, it founded HIWI (Germany) Co., Ltd in Hamburg in 2003, mainly responsible for selling its clothes through the terminal marketing channel of chain supermarkets in secondary market of Germany, to lay a strong foundation for its stable operation and transition to international brand operation.

At the same time, the management system and control level have become better and better during its process of growth. For example, it has adopted “central system” including setting up marketing center, production center, financial center and administrative center for its rapid and sound development.